Have tools and methods in place to capture and store customer information and interaction within an actionable database. This helps brands to create symbolic experiences that resonate with customers long after their initial interaction.
Record every interaction with your customer so that over a period of time, the system can monitor & develop customer behavior with your brand to help you manage the customer relations and experiences.
Devise a plan of action to focus on customer needs and satisfaction to build engagement and advocacy for the brand. Uses insights from first customer-contact to after-sales support to achieve business goals and encourage engagements within the customers through rewards. Surprise and delights run well when they are backed by actionable information.
Attain the tools necessary to understand Customer Lifetime Value (CLV) for your business. Once CLV is calculated only then can a business start creating customer-centric campaigns, work out ways to improve that value and extend customer life with its brand.
